Top Gym Equipment Brands (Commercial & Home Gym Gear)

Your gym equipment is important, especially for commercial gyms. Having the right equipment will get your users excited and keep you and them coming back for more. High quality gym equipment not only looks great, it feels great. In addition, it's easier to use and better value for money because it will last longer.  

It isn't always easy to know where to look for gym equipment, but it generally comes down to the brand. In this guide, we'll introduce you to the top gym equipment brands and help you make an informed choice for your gym.  

Not all gym equipment is the same, and it’s important you take the time to choose the right pieces. Before you get started, there are a few different things you should consider: 

Clients/Users 

First and foremost, you need to understand who will be using the equipment and what they want to get out of it. There’s usually a particular style of gym your users want. Some people want to focus on cardio, while others want to focus on weightlifting.

Others may want something different, like a cross-fit style gym. Each setup needs different equipment, so you should start by considering this and maybe even asking your users what they expect. 

A cardio gym will, of course, need more treadmills, ellipticals, and rowers, whereas a weightlifting-focused gym will need a lot of heavy iron. CrossFit gyms will need more gymnastics pieces and ropes for a different type of workout.  

Available space 

The space you have will massively impact what equipment you buy. For example, cardio machines will take up more space than weights, but certain weight machines can also take up a fair amount of room. 

You should plan out your space to make sure you can fit everything your users need, and there are several layout planning tools online to help you with this. 

Buying or Leasing 

Buying and leasing both have their pros and cons. Buying equipment means you have to spend a lot more upfront, but it also means you own it outright. You will have to keep the equipment in good shape, though, and make sure it's regularly repaired.

Leasing your equipment allows you to spend less upfront and also means you can regularly update and refresh your gym equipment with new pieces. Many companies also offer to install the equipment, so it's the easier option.  

If you're buying your equipment outright, it can be better value for money, but you need to make sure the equipment will last. Leasing offers less value but is a far simpler option.  

Brand 

Finally, you should consider the brand you're going for. Again, there are a lot of choices, and each of them offers different qualities. We've given a full breakdown below of the best brands, but it's worth settling on one before you start.  

dumbells on a rack

8 Best Commercial Gym Equipment Brands  

1. Rogue Fitness 

Rogue Fitness

Rogue Fitness was founded in 2006 by Bill Henniger. Bill started the journey from his garage, but the company quickly grew.

They now have over 43 acres of land in Ohio and 600 employees creating and distributing their stock. 

They have a solid corner of the American market, and they're now looking to expand globally.  

Rogue Fitness is an authentic American brand. They believe in sourcing everything locally, from materials to employees, and they truly support the local ecosystems they are part of. They have an ethos of creating an Industrial Revolution 2.0, providing work and opportunities for everyone in the local area, and creating impressive commercial gym equipment on the way.  

Rogue Fitness has a wide variety of gym equipment to suit all needs, including an extensive CrossFit section. They also have their ‘Zeus’ visualization tool, which helps you plan and structure the layout of your gym so you can fit everything in the best way. They have everything from machines to supplements, making them a truly one-stop-shop for gym equipment.  

Rogue Fitness isn't the most expensive brand, but they aren’t budget. Their equipment is made well and built to last, making them decent value for money at this price point. Rogue Fitness is an excellent commercial gym equipment brand, and the American-made quality of the equipment adds a lot of value. They are a perfect choice for home or commercial gyms.   

Rogue Fitness 

Yes or No 

Treadmills 

Yes 

Ellipticals 

No 

Exercise Bikes 

Yes 

Rowers 

Yes 

Home Gyms 

Yes 

Free Weights 

Yes 

Clothing 

Yes 

Commercial Fit-Outs 

No 

2. Life Fitness 

Life Fitness

Life Fitness is an older brand with a well-established reputation domestically and abroad. They were founded over 50 years ago and are actually comprised of 6 different brands: 

Life Fitness, Hammer Strength, Cybex, Scifit, Indoor Cycling, and Brunswick. This conglomeration of different brands gives them a much wider variety of quality gym equipment than some others.  

Life Fitness has one of the most complete collections of gym equipment we've ever seen. They literally have everything you would ever need, from good quality treadmills to accessories, and they're perfect for beginners or experts. They even offer a range of training packages and personal training, ideal for those who want to take their fitness seriously.  

Life Fitness offers gym equipment at an affordable price. They are a seriously good gym equipment brand because of the wide variety of products they offer, the quality behind the brand, and the low-cost nature of their many solutions. If you need to kit out your home or commercial gym, then Life Fitness is a brand you need to consider.  

Life Fitness 

Yes or No 

Treadmills 

Yes 

Ellipticals 

Yes

Exercise Bikes 

Yes 

Rowers 

Yes 

Home Gyms 

Yes 

Free Weights 

Yes 

Clothing 

Yes 

Commercial Fit-Outs 

Yes

3. Precor 

Precor

Precor is a very well-known brand with a wide selection of home and commercial gym equipment to choose from.

They're an American brand with 40 years of experience, but they've revolutionized the fitness world.

Their brand is built on innovation, and their gym equipment is generally the top of the line in most areas. This innovative nature has kept them as one of the leading gym equipment providers since they were first founded.  

Precor has a wide range of strength and cardio equipment, with some other pieces to support CrossFit and other workouts. They also offer tailored training, both group and individual, and space planners to help you kit out your space in the most effective way. Precor also has a real focus on education and has a whole hub dedicated to coaching and fitness to give you and your users effective workout tips.  

Precor is a premium brand, and their products are priced more highly than other brands on this list. The quality of Precor products is impressive though, and the all-around service they provide makes it much easier to set up an impressive home or commercial gym. If you have the money, then Precor makes sense, and they are an excellent gym equipment brand.  

Precor

Yes or No 

Treadmills 

Yes 

Ellipticals 

Yes

Exercise Bikes 

Yes 

Rowers 

Yes 

Home Gyms 

Yes 

Free Weights 

Yes 

Clothing 

Yes 

Commercial Fit-Outs 

Yes

4. Gym Source 

Gym Source

Gym Source is the largest and oldest fitness equipment distributor that has been operating for over 75 years. They began under the name Cutler-Owens producing tennis and running gear, and in 1974 they were purchased by Richard Miller, who ramped it up a notch. 

They now focus on providing commercial gyms with everything they need and have an impressive range of residential fitness equipment.  

Gym Source has stood the test of time by providing high-quality equipment. They have a lot of different gym equipment to choose from and offer a bespoke service to help you design your gym, so it has everything you need. They offer you everything, including accessories and flooring, so it's your one stop shop for your fitness equipment needs.  

Gym Source is actually priced pretty reasonably, and they're a mid-range brand. The quality is good though, and you should expect their equipment to last a reasonably long time with only minimal maintenance. Overall, Gym Source is a great all-around gym equipment brand, and you can see why they've lasted so long.  

Precor

Yes or No 

Treadmills 

Yes 

Ellipticals 

Yes

Exercise Bikes 

Yes 

Rowers 

Yes 

Home Gyms 

Yes 

Free Weights 

Yes 

Clothing 

Yes 

Commercial Fit-Outs 

Yes

5. Iron Company 

Iron Company

Iron Company has been operating since 1997 and has made quite an impact since then. They've built their brand on one quality: expertise. 

They pride themselves on finding the best people so they can provide the best customer service. As a result, they now have a global reach and international reputation for delivering good quality gym equipment.  

Iron Company offers a wide range of cardio equipment and weights with accessories and flooring suitable for commercial gyms. They also offer a wide range of specialist equipment for those interested in boxing or MMA, which some other brands don't have. Alongside the gym equipment, they have some educational material and even their own articles and podcasts to help out gym users and owners.  

Iron Company is a little pricier than some other brands on the list, but they have a wide selection of well-made products. They are a well-known and well-respected gym equipment provider, but they are definitely best suited for those who are setting up a commercial gym for the first time. 

Iron Company

Yes or No 

Treadmills 

Yes 

Ellipticals 

Yes

Exercise Bikes 

Yes 

Rowers 

Yes 

Home Gyms 

Yes 

Free Weights 

Yes 

Clothing 

Yes 

Commercial Fit-Outs 

Yes

6. Star Trac 

Star Trac

Star Trac, also known as Core Health and Fitness, has bases in Washington and Vancouver but operates internationally. They are a relatively young brand, but they still have over a decade worth of experience in distributing gym equipment internationally.  

The selection of equipment is pretty good, but they have a lot more machines than free weights. They do offer a lot of educational materials and training so you can get the most from your gym. The quality of Star Trac is not as good as other brands, and this is largely because much of it is outsourced to Asia. It’s not awful, but certainly not as good as some of the premium American brands.  

Star Trac products are affordable and offer commercial gym equipment at a very competitive cost. They ship pretty much everywhere, and if you have a limited budget, they can be a good choice for your commercial gym.  

Star Trac

Yes or No 

Treadmills 

Yes 

Ellipticals 

Yes

Exercise Bikes 

Yes 

Rowers 

Yes 

Home Gyms 

Yes 

Free Weights 

Yes 

Clothing 

Yes 

Commercial Fit-Outs 

Yes

7. Technogym 

Technogym

Technogym is a modern fitness brand that is creating modern solutions for fitness enthusiasts. They only have a few years of history, but they're making waves, and some of their innovative products are starting to spread. 

They believe in promoting wellness and giving people the tools they need to work out their way. Technogym offers modern twists on traditional gym equipment and has a wide variety of products on offer.

They focus more on machines but also have some weights and accessories that are designed to fit in a modern, dynamic home. For example, they have weights and balance balls you can use while working from home and compact machines which can fold away when not in use. All of this makes them really practical for home use.  

Technogym is a bit more expensive than conventional brands, but they offer some additional functionality that makes them good value. They probably aren't the best option for commercial gym equipment, but they have some awesome home gym solutions which some people may find useful.  

Technogym

Yes or No 

Treadmills 

Yes 

Ellipticals 

Yes

Exercise Bikes 

Yes 

Rowers 

Yes 

Home Gyms 

Yes 

Free Weights 

Yes 

Clothing 

No

Commercial Fit-Outs 

No

8. Primo Fitness 

Primo Fitness

Primo Fitness was founded by Leo Marangi, who was a bodybuilder in South Africa. When he came to the USA, he started selling gym machines from his garage, and from there, it's flourished with over 100,000 square feet of fitness equipment sold internationally. 

They've been operating for 20 years and are now pretty well known in the fitness world. Primo Fitness offers all the usual products from 6 different brands, so you should find everything you need, including an impressive range of exercise bikes

They also offer used products which can give you some real bargains. They can help you customize your equipment and plan out your space. They even have links to gym movers, so they really are your one stop shop when it comes to gym equipment.  

Primo Fitness's business model is built on efficiency, which makes them much cheaper than other brands. The quality of their products is slightly worse than other premium brands, though, and you shouldn't expect the same longevity as you would from other brands. That being said, they are still very reliable, and despite being a smaller company, there is some value to be had here.  

Primo Fitness

Yes or No 

Treadmills 

Yes 

Ellipticals 

Yes

Exercise Bikes 

Yes 

Rowers 

Yes 

Home Gyms 

Yes 

Free Weights 

Yes 

Clothing 

No

Commercial Fit-Outs 

Yes

People Also Ask (FAQs)

Is opening a gym a good investment? 

A gym can be an excellent investment but whether it pays off depends on a range of factors. You need the right location for the clients and the correct equipment so that people continue to come and use it. 

You may also need to consider things like your credit rating if you're looking to take out a loan to fund it. You should do your research beforehand to make sure you don't make a costly mistake.  

How much does a commercial gym cost to set up? 

Depending on the specifics, a commercial gym can cost anywhere from $75,000 to $250,000 to set up. Home or garage gyms cost significantly less and are accessible on many budgets.

Is it better to lease or buy gym equipment? 

Leasing gym equipment will cost you less upfront and means you can replace it every few years. Buying gym equipment is a better investment in the long run but will cost you more upfront, and there are higher costs associated with maintenance.  

Is gym equipment in high demand? 

Yes, the COVID-19 pandemic has pushed the demand for gym equipment through the roof as everyone is looking for home solutions until the gyms reopen. 

What brands do commercial gyms use?  

Large commercial gyms use a brand like Technogym, Precor, Hammer Strength, and Gym Source. 


Conclusion

We’ve introduced you to some of the best commercial gym equipment suppliers on the market who can provide everything you need for commercial or home gyms

There’s something for every budget, but you generally get what you pay for, and it can sometimes be worth paying more upfront to save the cost of replacing the equipment down the line. Hopefully, this article has been helpful and will make it easier for you to find good quality gym equipment.  

Paul J